Course Code - Name

MMCOMRE - Communication Research Methods

23

Course Description

Multimedia Communication Research presents frameworks by which communication research is designed, conducted, interpreted, critically evaluated and applied. This course introduces a variety of research methodologies based on the three general paradigms in the field of communication; social-scientific, interpretive, and rhetorical/critical. Students will be taught to select and apply the correct method to generate valid data to create their intended communication content relevant to the practice of multimedia arts.

Course Credits

3 units

Contact Hours/Week

42 hours, 3 hours/week

Prerequisite

None